From humble beginnings as mere bands of rubber, tyres have come a long way in their journey through time. Over the years, these unsung heroes of the automotive world have evolved at an astonishing pace, constantly pushing the boundaries of innovation. 

As we find ourselves in the year 2023, it’s remarkable to witness the strides made in tyre technology. With each passing year, tyre manufacturers make it their mission to outdo themselves, introducing groundbreaking advancements that revolutionise the way we drive. 

In this blog, we embark on a captivating exploration of the current tyre trends, where we witness firsthand how these round marvels continue to shape the automotive landscape and redefine our driving experience.

The demand for bigger tyre sizes is on the rise

The demand for tyres with a diameter of 17 inches and larger is experiencing rapid growth compared to other tyre sizes. This trend is expected to persist in both the medium-term and long-term outlooks, indicating a continuous expansion in the market share of high-diameter tyres.

There are several factors contributing to this upward trajectory. Firstly, advancements in automotive technology and design have led to the production of larger vehicles, such as SUVs, trucks, and high-performance cars. These vehicles require tyres with greater load-carrying capacity and improved stability, which are often provided by larger-diameter tyres.

Additionally, consumers are increasingly prioritising aesthetics and visual appeal when it comes to their vehicles. Larger diameter tyres not only enhance the overall appearance of a vehicle but also contribute to a sportier and more aggressive stance. This growing preference for stylish and eye-catching vehicles has fueled the demand for high-diameter tyres in the market.

Furthermore, larger diameter tyres can offer certain performance advantages. They generally have a wider tread, which improves traction and handling capabilities, especially during cornering and braking manoeuvres. This aspect appeals to car enthusiasts and individuals seeking enhanced driving experiences, further bolstering the sales of high-diameter tyres.

As a result, tyre manufacturers and retailers are strategically focusing on expanding their offerings of 17-inch and larger tyres to meet the evolving needs and preferences of consumers.

The popularity of airless tyres is increasing as a growing trend

The rising popularity of electric vehicles (EVs) has led to an increased demand for airless tyres from manufacturers. These innovative tyres, also known as radial airless tyres, provide improved load-carrying capacity and resilience, making them well-suited for EVs. With no risk of punctures or flats, airless tyres reduce maintenance costs and inconveniences. 

According to Data Bridge Market Research, Global Airless Tires Market was valued at USD 48.77 million in 2021 and is expected to reach USD 76.57 billion by 2029. As more countries promote EV usage, manufacturers are investing in research and development to enhance the performance and affordability of airless tyre technologies.

Innovation of smart tyres

Bridgestone has taken a leap forward in enhancing driving safety with the introduction of smart tyres. These innovative tyres incorporate a sensor embedded in the inner wall, allowing them to transmit crucial information to the vehicle. By providing real-time data, such as tyre pressure, temperature, and tread wear, smart tyres enable drivers to make informed decisions and take proactive measures for safer journeys. The remarkable aspect is that Bridgestone plans to introduce this technology without imposing a significant price increase on the product, ensuring accessibility for a broader consumer base.

The market potential for smart tyres is expected to experience substantial growth, with a projected increase of over 75% by 2030. This opens up significant opportunities for tyre market producers to tap into this emerging niche. As consumers increasingly prioritise safety and connectivity in their vehicles, smart tyres offer a compelling solution that aligns with these demands. By leveraging the data provided by smart tyres, drivers can optimise their driving experience, detect potential issues before they become critical, and enhance overall road safety.

The world of tyres has witnessed remarkable advancements and transformations over the years. It’s evident that tyre manufacturers are pushing the boundaries of innovation to meet the evolving needs and preferences of consumers. Whether it’s the pursuit of larger tyre sizes, the development of airless tyres, or the introduction of smart tyre technology, these advancements shape the automotive landscape and pave the way for a safer and more connected driving future.